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Feb , 18 · Match Type Options There are 4 different keyword match types with Google Ads that you need to know Broad match (never use this unless you're targeting the display network, we'll explain) Broad match modifier "Phrase match" Exact match Below is an image of how each match type worksAlso very antiSKAG I'm in favor of grouping keywords in ad groups with a singular theme, and that includes the same keyword with multiple match types With automation, Google should put the more restrictive match types first, or with manual bidding, I stack my bids based on length of keyword and/or morerestrictive match typesKeywords are broad match by default Aside from broad match, the other primary match types are phrase match and exact match To change broad match to phrase, simply place quotations around the keyword So, the keyword London portrait photographer becomes "London portrait photographer" Phrase match tells Google Ads or Bing Ads that adverts Do These 3

Keyword stuffing is the practice of inserting a large number of keywords into Web content and meta tag s in the attempt to artificially increase a page's ranking in search results and drive more traffic to the site A keyword is a significant term that is relevant to the content in questionKeyword stuffing is considered to be a spammy practice and a violation of Google's webmaster guidelines, and in response to such actions the search engine essentially lowers the rankings of the sites that break the rules Keyword stuffing, or the practice of shoving as many seo keywords onto a page as physical possible, has long been the bane of SEO white hats everywhere There was a time when the method of stuffing worked as well on a webpage as it does in a turkey Back in the early years of search engines, one could easily manipulate a page's ranking on Google's SERP with keyword Keyword Stuffing In Your Resume Just Don T Do It Getfive Keyword stuffing